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Category: Hamilton Beach Brands (HBB)
Date: 17 March 2021 Stock price of Hamilton Beach Brands (HBB) : $18.28 Market Capital Of Hamilton Beach Brands : $250 million We take a more detailed look at Hamilton Beach Brands a leading designer, marketer and distributor of a wide range of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, fast food chains, bars and hotels.
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The Hamilton Beach® brand continues to hold the number one position in the U.S. small kitchen appliance industry for brand units sold in both the brick-and-mortar and ecommerce channels. Our brands include Hamilton Beach®, Hamilton Beach® Professional, Hamilton Beach Commercial®, Proctor Silex®, Proctor Silex Commercial®, Weston® field-to-table and farm-to-table food preparation equipment, TrueAir® air care products, and Brightline™ personal care products "
More About Hamilton Beach Brands
Hamilton Beach Brands Holding Company is an operating holding company for Hamilton Beach Brands, Inc. and The Kitchen Collection, LLC. Hamilton Beach Brands is a leading designer, marketer and distributor of a wide range of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, fast food chains, bars and hotels. Our leading portfolio of iconic consumer brands ranges from value to luxury products, across a wide range of price points. We participate in more than 50 product categories. The Hamilton Beach® brand continues to hold the number one position in the U.S. small kitchen appliance industry for brand units sold in both the brick-and-mortar and ecommerce channels. Our brands include Hamilton Beach®, Hamilton Beach® Professional, Hamilton Beach Commercial®, Proctor Silex®, Proctor Silex Commercial®, Weston® field-to-table and farm-to-table food preparation equipment, TrueAir® air care products, and Brightline™ personal care products.
We license the brands for Wolf Gourmet® countertop appliances and CHI® premium garment care products. We market the Bartesian® premium cocktail delivery system through an exclusive multiyear agreement. Historically, our consumer business has been focused on North America. More recently, we have expanded into Latin America, South America, China and India. Our brands participate in all of the retail channels where consumers want to buy small kitchen appliances, including ecommerce. Our strategically important global commercial business is a leading small appliance participant globally, serving food service and hospitality customers around the world. At the end of 2019, all Kitchen Collection stores were closed. About the Company Our Hamilton Beach® Professional Juicer Mixer Grinder was introduced in India in 2019. Developed in India and the U.S., we leveraged over 100 years of commercial mixing, grinding and blending expertise to provide a product with superior performance, durability and safety. This type of appliance is relied on daily in the Indian kitchen and can mix and grind the toughest ingredients and spices. In 2020, the product will be offered globally including the U.S., Canada, U.K. and Middle East
We license the brands for Wolf Gourmet® countertop appliances and CHI® premium garment care products. We market the Bartesian® premium cocktail delivery system through an exclusive multiyear agreement. Historically, our consumer business has been focused on North America. More recently, we have expanded into Latin America, South America, China and India. Our brands participate in all of the retail channels where consumers want to buy small kitchen appliances, including ecommerce. Our strategically important global commercial business is a leading small appliance participant globally, serving food service and hospitality customers around the world. At the end of 2019, all Kitchen Collection stores were closed. About the Company Our Hamilton Beach® Professional Juicer Mixer Grinder was introduced in India in 2019. Developed in India and the U.S., we leveraged over 100 years of commercial mixing, grinding and blending expertise to provide a product with superior performance, durability and safety. This type of appliance is relied on daily in the Indian kitchen and can mix and grind the toughest ingredients and spices. In 2020, the product will be offered globally including the U.S., Canada, U.K. and Middle East
Sales And Distribution of Hamilton Beach Brands
HBB designs, markets and distributes a wide range of branded, small electric household and specialty housewares appliances, including, but not limited to, air fryers, blenders, coffee makers, food processors, indoor electric grills, irons, juicers, mixers, slow cookers, toasters and toaster ovens. The Company also sells TrueAir® air purifiers. HBB also designs, markets and distributes commercial products for restaurants, fast food chains, bars and hotels. In 2019, HBB introduced sonic rechargeable toothbrushes under the BrightlineTM brand name through the ecommerce channel. HBB generally markets its “better” and “best” consumer products under the Hamilton Beach® brand and uses the Proctor Silex® brand for the “good” and value price points. HBB participates in the premium or “only-the-best” market with the Hamilton Beach® Professional brand and the Weston® brand game and garden food processing equipment.
Additionally, the Company has multiyear licensing agreements to sell a line of countertop appliances and kitchen tools under the Wolf Gourmet® brand and a line of premium garment care products under the CHI® brand. In 2019, HBB began selling the Bartesian® premium cocktail delivery system through an exclusive multiyear agreement. HBB markets its commercial products under the Hamilton Beach Commercial® and the Proctor Silex Commercial® brands. HBB supplies private label products on a limited basis. HBB also licenses certain of its trademarks to various licensees, primarily for use with microwave ovens, compact refrigerators, and water dispensers, among others. Sales promotion activities are primarily focused on digital marketing channels. HBB promotes certain of its innovative products through the use of television, internet and print advertising
Additionally, the Company has multiyear licensing agreements to sell a line of countertop appliances and kitchen tools under the Wolf Gourmet® brand and a line of premium garment care products under the CHI® brand. In 2019, HBB began selling the Bartesian® premium cocktail delivery system through an exclusive multiyear agreement. HBB markets its commercial products under the Hamilton Beach Commercial® and the Proctor Silex Commercial® brands. HBB supplies private label products on a limited basis. HBB also licenses certain of its trademarks to various licensees, primarily for use with microwave ovens, compact refrigerators, and water dispensers, among others. Sales promotion activities are primarily focused on digital marketing channels. HBB promotes certain of its innovative products through the use of television, internet and print advertising
Customers Of Hamilton Beach Brands
Sales in North America are generated predominantly by a network of inside sales employees to mass merchandisers, ecommerce retailers, national department stores, variety store chains, drug store chains, specialty home retailers, distributors, restaurants, bars, hotels and other retail outlets. Wal-Mart Inc. and its global subsidiaries accounted for approximately 33%, 33% and 32% of the HBB’s revenue in 2019, 2018 and 2017, respectively. Amazon.com, Inc. and its subsidiaries accounted for approximately 14%, 10% and 12% of the HBB's revenue in 2019, 2018 and 2017, respectively. HBB’s five largest customers accounted for approximately 58%, 53%, and 54% of the HBB’s revenue for the years ended December 31, 2019, 2018 and 2017, respectively
Patents And Trademarks Of Hamilton Beach Brands
HBB holds patents and trademarks registered in the United States ("U.S.") and foreign countries for various products. HBB believes its business is not dependent upon any individual patent, copyright or license, but that the Hamilton Beach® , Proctor Silex® , Hamilton Beach® Professional, and Weston® trademarks are material to its business.
Key Suppliers And Raw Materials Of Hamilton Beach Brands
HBB’s products are supplied to its specifications by third-party suppliers located primarily in China. HBB does not maintain long-term purchase contracts with suppliers and operates mainly on a purchase order basis. HBB generally negotiates the purchases from its foreign suppliers in U.S. dollars. During 2019, HBB purchased substantially all of its finished products from suppliers in China. HBB purchases its inventory from approximately 63 suppliers, one of which represented more than 10% of purchases during the year ended December 31, 2019. HBB believes the loss of any one supplier would not have a long-term material adverse effect on its business because there are adequate supplier choices available that can meet HBB’s production and quality requirements. However, the loss of a supplier could, in the short term, adversely affect HBB’s business until alternative supply arrangements are secured. The principal raw materials used by HBB’s third-party suppliers to manufacture its products are plastic, glass, steel, copper, aluminum and packaging materials. HBB believes adequate quantities of raw materials are available from various suppliers.
Competition Of Hamilton Beach Brands
The small electric household appliance industry does not have substantial entry barriers. As a result, HBB competes with many manufacturers and distributors of housewares products. Based on publicly available information about the industry, HBB believes it is one of the largest full-line distributors and marketers of small electric household and specialty housewares appliances in North America based on key product categories. To a lesser degree, HBB product lines compete in South America, Europe, and certain emerging markets such as Brazil and China. The competition in these geographic markets is also fragmented and HBB is not yet a significant participant although our commercial business has generated a strong position in these markets. As brick and mortar retailers generally purchase a limited selection of branded, small electric appliances, HBB competes with other suppliers for retail shelf space. In the ecommerce channel, HBB must compete with a broad list of competitors. HBB believes the principal areas of competition with respect to its products are product design and innovation, quality, price, product features, supply chain excellence, merchandising, promotion and warranty
Employees of Hamilton Beach Brands
As of December 31, 2019, HBB’s work force consisted of approximately 680 employees.
ABM Industries (ABM) stock price chart over the last 5 years
The image below shows the stock price chart of Hamilton Beach Brands (HBB) over the last 5 years. And it's not been a good time for Hamilton Beach Brands at all. Over the last 5 years the stock of HBB decreased by -44.1%. Pretty sure no investor would want to see those kinds of returns,
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